
Eating Our Own Cooking: How We Build Enter With Enter
What happens when a PM decides to ship a feature in a 570k-line codebase — without writing a single line of code?
At Enter, "Vibe Coding" isn't just a buzz word. It's part of our DNA.
Enter was built on a promise to give everyone the power to build software. From portfolio websites to passion projects, Enter has unlocked new ways for non-engineers to ship real software.
But as our own codebase grew to over 570,000 lines of code and 3,500 files -- we wanted to put Enter to the test. To push Enter to the moon, we had to put our skin in the game.
So we decided to build Enter using Enter.
Now, our team has migrated to our own new headquarters inside of Enter. Scaling the production codebase has the same ease as writing a doc.
Here is how we're manifesting a 'Software Universe'—one vibe at a time.
The Meta Loop: A Mirror Inside a Mirror
Could a non-technical person, like me, really build a production-grade feature without having to write a single code?
I love a challenge, so I decided to find out.
An Enter community member flagged to our staff that our "Unsaved Changes" toast was stuck at the bottom of their screen. They couldn't see their code and were hoping for a quick fix. Previously, this would've taken a Jira ticket, a few meetings and a backlog of a few hours waiting for a developer to be freed up.
This time it was different. I opened Enter and connected to our GitLab repo—engineering/frontend.


Within seconds, the entire codebase was indexed and ready. I didn't need to hunt through the file tree or navigate the architecture. Seeing Enter running inside Enter felt like a scene from Inception. I was ready to hit the ground running from day 1.

Right in the preview window, the "Unsaved Changes" toast was staring back at me, waiting for its first command. With a few keystrokes and the press of the Enter key -- I got straight to work.

The Execution: "Vibe" Over Syntax
I used Visual Edit to grab the toast and gave it a simple command using natural language:
Hi Enter, the "unsave" pop-up should be changed so that it's not fixed at the bottom and can be moved by the user with the mouse. Write a plan first and remember to focus on files under apps/coding.


The "Aha" Moment:
While the codebase was a Wild West for me -- Enter knew it like the back of its hand. Within 30 seconds, it scanned the codebase and realized we already use motion/react (Framer Motion) for drag functionality in other modules. It drafted a plan for me to use our existing architectural patterns: clean, clear and easy for me to understand.

I clicked "Build Now" and waited in anticipation.

Two minutes later, my task was finished!

With a mix of excitement and nervousness, I clicked to open the preview and gave the toast a tug with my mouse. It followed perfectly on the first try!

Ship It
I was in awe at the speed and accuracy of the changes. I found that Enter proactively pushed the changes to a new branch in our GitLab and neatly organized the diff.

I created a Merge Request, reviewed the code, and hit Merge.

The Result:
- Plan created: 30 seconds.
- Build time: 2 minutes.
- Deployment: Instant.
My first fix was shipped! The whole process was so rewarding and empowering. I was able to add value to my team by independently solving a problem. I didn't need to ask our engineers for a favor and I didn't even write a line of code.
I just directed the logic, and Enter handled the rest.
Takeaway: Eating Our Own Cooking
Beyond the Product: The Enter Universe
Our team continues to Run on Enter. Our philosophy of solving problems creatively has led us to use Enter to Vibe Code solutions into existence. We are rapidly expanding the Enter Universe using this same recursive workflow.
Our Origin Story:
As we launched Enter -- we realized we needed a marketing machine. SEO hubs, community forums and more. A quick search led us to thousands of CMS platforms, third party APIS and weeks stuck in "integration hell."
But we asked ourselves: If we've created the ultimate tool to build software -- why bother paying for someone else's solution?
At 4pm that Friday, we stopped shopping and started shipping. We spent sixty minutes "vibing" the first version of our own blog system into existence. By 5 PM, it was live.
What started as a one-hour experiment is now a sophisticated engine with granular permissions for global agencies and AI-driven SEO optimization. With our blog, we proved that with Enter, the cost of custom software has effectively dropped to zero.
Today, the Enter Universe is expanding every day:
- Enter Forum: A high-performance community hub, built entirely with Enter.
- Enter Blog System: The system you are reading this on—conceived, coded, and deployed via Enter.
- Enter EDM: internal email marketing engine, currently being "vibed" with Enter.
Our team operates at a velocity that shouldn't be possible for our size. Because no one is held back by their technical knowledge, everyone can contribute to our internal tooling. Each update contributes to our whole software ecosystem.
Velocity as a Default
At Enter, "developer" is no longer a job title. It's all of our collective capacity and responsibility. We operate with Velocity as a Default, using our own tool to kill the traditional bottlenecks of software development.
- Zero Hand-off Friction: Our designers don't just hand over mock-ups. They can Vibe Code a functional UI into existence themselves.
- Hyper-Iteration: We don't do "release weeks." A friction point identified in the morning is usually fixed and merged by lunch.
- Scale Without Overhead: Enter handles the complexity of our 570k-line codebase, allowing the team to ship high-quality code without needing to memorize the entire architecture.
In the AI era -- a team isn't defined by the amount of code typed. It's defined by the productivity, output and the shortest loop between an idea and a Pull Request.
The New Standard
"Building Enter with Enter" goes beyond an internal experiment. It's our stress test for a new reality.
We've proven that "Vibe Coding" isn't for toy projects or "Hello World" demos. It's for half-a-million-line production systems. It empowers the PM to kill bugs in minutes. It gives the designer the keys to the codebase.
No tickets. No friction. No wait.
We trust Enter to build Enter.
The distance between "I wish" and "It's live" is finally zero.
Interested in trying Enter on your own codebase? Get in touch →





